It’s On!

As the next Gen Next Competition quickly approaches, the hunt for new talents and fresh faces has officially begun!

With an amazing   prize pack valued at $10,000 and impressive judges including Fashion Magazine’s Western editor Joy Pecknold, Fashion Retailer and successful Vancouver designer Glencora Twigg, fashion publicist Sarah Murray and many more, scratching those project runway dreams for a spot on Gen Next is an obvious switch!

If you or someone you know is a start up designer (in the business for 3 years or less) with a creative mind, a passionate for design, and a talent for construction, this competition is for you. Please contact Lindsay at  info@thehoneymustard.com or Sarah at sarah@thehoneymustard.com for more information and/an application package ASAP!

 

Prepare to be playful with Nicole Bridger’s F/W 2011 collection

Remember how much fun you had as a kid when you would play dress-up in your mother’s closet and – ever so creatively – combine her draped dressed with your favorite purple tights and somehow walk away looking absolutely fabulous? Well…so does Nicole Bridger.

Playing off of that perfect partnership between youthful creativity and feminine maturity, Nicole’s F/W 2011 collection mixed sheer and chic fabrics with playful colours and exotic styles to create the ideal image for any young modern woman looking to unite these two worlds.

Sheer tops were paired with feminine skirts and structured sweaters while draped dresses got the dainty cardigans and chunky belts. Every look however, no matter what the style or color combo, was finished off with playful accessories including  colorful leggings and chunky heels. A perfect pairing of pieces to tell the world   ‘ never take yourself too serious’.

 

Chic in the City – Sofia EFW 2011

While the majority of shows hitting the EFW runway on Wednesday the 2nd offered a very casual and earthy vibe, one collection went against the grain by  showing an a collection full of clean lines and idealistic elegance -  Sofia Clothing. As she transformed the catwalk from an evening stroll along the seawall to a glamorous trout down the city streets, Sofia closed the 7:00 show with a chic sophistication not yet seen by Wednesday’s crowd. Pleasing audience members with a collection that was so quintessentially Sofia in its clean yet sexy demeanor, this fall 2011 line-up was filled with  sheer tops, tailored coats,  pleated dresses and puckered pants. Feminine and minimalist in everything from the models sleek straight hair and fresh faces to clean lines and subtle trims, Sofia’s 2011 collection left crowd members starry eyed from start to finish.

Photos & Coverage Oh My!

Generation Next was a great success and we hope to come back with even more fashionable vigour next year!

Here are some links to the photos of the evening thanks to our event photographer  Budi from 21Galleria:

http://21galleria.com/general/gennext2010_preshow

http://21galleria.com/general/gennext2010_showtime

http://21galleria.com/general/gennext2010_carlsberg

We would also like to share with you some of the media coverage that happened after the event!

Solo Lisa- Veteran Blogger Lisa Wong tells us what she loved about the show.

Vancouver Sun- Judge Karen Gram makes a winners announcement.

Still to come… Winner’s Editorial Photoshoot with String Magazine and event coverage from Vancouver Fashion Ezine!

cut & SHOW- Where Buyers Go!

With new clothing brands starting up everyday, surprisingly, it’s becoming increasingly difficult for retail buyers to connect with reps and brands in a quick and easy way. cut & SHOW is an online fashion community that allows retailers to search and find information about brands, tradeshows and how to find the sales rep closest to them.

In addition, brands, tradeshows and reps are able to market their business to retail buyers and fashion press in a fun and professional setting. Which is why the winner of Generation Next is getting a free years membership in their prize package!

When the lucky winner builds a brand profile on cut & SHOW she will be able to create her own branded web site where she can list her contact information, sales reps, the tradeshows that she attends and more. cut & SHOW is viewed by retail buyers, sales representatives, distributors, brands managers and fashion press!

We’re Strung Out!

String Magazine is not only contributing to the prize package by offering the lucky winner an editorial photo shoot but they also had some very nice things to say about our contestants, read the latest article here!

Tags: media article, string magazine

Westender Highlights Gen Next!

Since we’re all about local, we always think its awesome when the local media have such nice things to say about us. Our pal Steven Schelling from the Westender (and first season judge of Gen Next) has penned an article that we are quite proud to show you!

Click the image to read the full article.